Training - Marketing Assessment

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Marketing Assessment

Please answer the questions below to the best of your ability. You have one hour.

Training - Assessment - Marketing

Training assessment for the Marketing section of training.

Step 1 of 2

50%

Name
Store
Date
MM slash DD slash YYYY

1. How many MAIN MESSAGES can you have in-store? (1 mark)
2. How many SECONDARY MESSAGES can you have in-store? (1 mark)
3. You’ve got a great idea for a new product. What do you do? (2 marks)
4. List BEEFFIES plus one example of how you would reinforce each brand value in-store? (8 marks)
B E E F F I E S
5. Name two traditional Shingle Inn products and one selling point for each. (4 marks)
6. List four things about Shingle Inn's history. (4 marks)
7. What year did Shingle Inn first open in Edward Street? (1 mark)
8. Where is the original store located today? (1 mark)
9. What is the significance of the Shingle Inn sugar bowls? (1 mark)
10. List if the following is a Network or LAM Promo. (3 marks)
a) Register Receipt promotion where a register receipt prints out a $15 deal. Valid at your store only.
- Network
- LAM
b) Burger & Chips deal that is not on the menu but communicated via multiple posters in-store.
- Network
- LAM
c) InnerCircle VIP coffee reward
- Network
- LAM
11. How do you know when the next Network promotion will commence? (1 mark)
12. What does NIP stand for? (1 mark)
13. Can you package products together yourself and sell them? Why/ Why not? (1 mark)
14. Give two reasons why team members need to wear the correct uniform? (2 marks)
15. What is PR? (1 mark)
16. How would you go about getting free publicity for your business? (3 marks)
17. Are Franchisees permitted to talk to the media? (1 mark)
18. Are you permitted to set up your own FB page? (1 marks)
19. How do you go about promoting an event you are doing in-store on FB?. (3 marks)
20. What does BOTY stand for? (1 mark)
21. What is unique about Shingle Inn's Christmas Products? (2 marks)
22. Someone from the local newspaper calls you – what do you do? (2 marks)
23. How many Family Forums are there a year? (1 mark)
24. When is the Conference? (1 mark)
25. Is it compulsory to attend the Family Forums? (1 mark)
26. What is the process for having your say at Family Forums? (1 mark)
27. What percentage of your revenue are the following: (2 marks)
Marketing Levy - LAM Budget -
28. Name three items that are provided as a result of your Marketing Levy? (3 marks)
29. How do you order regular Marketing materials? (1 mark)
30. How regularly are these sent to stores? (1 mark)
31. How often is the menu updated? (1 mark)
32. How do stores get involved in the menu-update process? (1 mark)
33. What are three things you can do to ensure your network promo is a success? (3 marks)
34. How much should you be spending on LAM? (1 mark)
35. Where is Shingle Inn's bakery located? (1 mark)
36. On which Facebook page would you post the following? (3 marks)
a) Copy of receipt showing a great sales result
- Shingle Inn Team
- Shingle Inn Franchise Holders
- Shingle Inn (Public page)
b) Photo of a competition winner
- Shingle Inn Team
- Shingle Inn Franchise Holders
- Shingle Inn (Public page)
c) Shout out to a team member for a job well done
- Shingle Inn Team
- Shingle Inn Franchise Holders
- Shingle Inn (Public page)

Shingle Inn

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